Training

Charles B. Kreitzberg, Ph.D. is a respected leader in the field of usability and web and software interface design. In addition to his pioneering work in usability, he has skills in both business and information technology.

His specialty is helping organizations get the most value from their technology investments through user centered design and organizational effectiveness.

He is the Founding Editor of User Experience Magazine, author of numerous articles and several books, a leader in professional associations, and a pioneer in the creation of the Internet.

Charlie is a dynamic, smart and entertaining speaker who is passionate about bringing technology, people and business together.

The evolution of the Web into a platform capable of supporting rich internet applications has shifted the playing field for IT. User experience and social media elements are becoming critical yet the fit with current practice is not always a good one. This workshop will give you a comprehensive understanding of the changing playing field and the roadmap you need to move forward.

After attending this workshop you will understand:

• why social media and user experience (Ux) engineering has become key to the success of information technology projects.
• the seven stages of user experience design and how to integrate them into the technical development process.
• how the core skills of interaction design, information architecture, usability, business analysis and visual design relate.
• how to align manifest (task flow), functional and technical models.
• best practices in discovery, wireframing, prototyping and usability testing .

IT is uniquely positioned to help their company benefit from rich internet applications and create intuitive and productive user experiences. This workshop will give you the framework you need to get started.

Who should attend:

IT executives and senior managers. Other IT professionals with an interest in or responsibility for user experience and social media.